News & Blog
INNOLTEK REDEFINES ITS IMAGE
- Simon Doray
- News
“The time has come to redefine our image to better identify who we are, who we have become and to communicate it better through our image. We now have incorporated “Biodiesel” into our logo since it has become the main product we manufacture and sell” said Simon Doray, CEO of Innoltek for the last 8 years. Originally the corporation was created to manufacture biodegradable construction products but biodiesel has now become the main proportion of the business.
“I’m quite excited about our change of image. It marks the beginning of a new chapter of our growth.” said Doray. The timing of the rebranding comes as Innoltek is preparing to announce the expansion of its biodiesel business. This also comes at a time when the team has been built to take on the future.
“It’s a new era for Innoltek, we are changing the culture of the company and we have consequently changed its visual image. Our new logo better represents our people, our values, and our identity.” said Eric Blouin, Executive Vice-President. “We are proudly showing it on our trucks and railcars which will promote our corporate image in the community and beyond”.
Innoltek is anticipating servicing the Canadian market which is expected to expand under the new Clean Fuels Regulation which will be enforced during the second half of 2023. Innoltek manufactures biodiesel with a best-in-class environmental performance from recycled products such as used cooking oils, waste vegetable oils and animal fats.
Innoltek is a company committed to manufacturing and marketing biodiesel and environmental industrial products. Innoltek is registered with ECCC and the EPA as a renewable fuel manufacturer. Incorporated in 2010, Innoltek is a privately held company and is based in Quebec, Canada. For more information, contact Simon Doray at 450-346-2463
